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Interkulturelles Marketing-Management

Erfolgsstrategien, Konzepte, Analysen
Author: Search for this author Emrich, Christin
Statement of Responsibility: Christin Emrich
Year: 2014
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Barcode: 01090031 Locations: 2.4.2 EMR Status: leaving

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Author: Search for this author Emrich, Christin
Statement of Responsibility: Christin Emrich
Year: 2014
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-658-03032-2
ISBN (2nd): 978-3-658-03033-9
Description: 3., vollst. überarb. und erw. Aufl., XVIII, 517 S. : Abb., Tab. und graph. Darst.
Series: Lehrbuch
Tags: Intercultural Communication, Negotiation Techniques, Cross-Cultural Management, International Marketing, Verhandlungsführung, Interkulturelles Management, Multikulturelles Management, Intercultural management, Internationales Marketing
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Media group: Book/Buch