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B2B-Markenmanagement

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Author: Search for this author Pförtsch, Waldemar A.; Schmid, Michael
Statement of Responsibility: von Waldemar Pförtsch und Michael Schmid
Year: 2005
Publisher: München, Vahlen
Media group: Book/Buch
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Barcode: 01030082 Locations: 2.4.1.2 PFÖ Status: leaving

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Author: Search for this author Pförtsch, Waldemar A.; Schmid, Michael
Statement of Responsibility: von Waldemar Pförtsch und Michael Schmid
Year: 2005
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.1.2
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ISBN: 3-8006-3144-X
Description: XVI, 605 S. : zahlr. Abb.
Tags: Investitionsgütermarketing, Brand, Markenartikel
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Media group: Book/Buch