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Marketing-Konzeption

Grundlagen des strategischen und operativen Marketing-Managements
Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 1997
Publisher: München, Vahlen
Media group: Book/Buch
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Shelfmark: 2.4.1 BEC Barcode: 01003154 Locations: 2.4.1 BEC Status: leaving

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Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 1997
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.1
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ISBN: 3-8006-2116-9
Description: 6., vollständig überarb. und erw. Aufl., XV, 961 S. : graph. Darst.
Tags: Marketing, Marketingmix, Marketingstrategie
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Media group: Book/Buch