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Marketing-Konzeption

Grundlagen des ziel-strategischen und operativen Marketing-Management
Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 2006
Publisher: München, Vahlen
Media group: Book/Buch
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Shelfmark: 2.4.1 BEC Barcode: 01044614 Locations: 2.4.1 BEC Status: leaving
Shelfmark: 2.4.1 BEC Barcode: 01044621 Locations: 2.4.1 BEC Status: available

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Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 2006
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.1
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ISBN: 3-8006-3297-7
Description: 8., überarb. und erw. Aufl., XXIII, 1024 S. : Tab. u. graph. Darst.
Tags: Marketing, Marketingmix, Marketingstrategie
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Media group: Book/Buch