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Marketing-Konzeption

Grundlagen des ziel-strategischen und operativen Marketing-Management
Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 2009
Publisher: München, Vahlen
Media group: Book/Buch
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Shelfmark: 2.4.1 BEC Barcode: 01062847 Locations: 2.4.1 BEC Status: available

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Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 2009
Publisher: München, Vahlen
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8006-3694-5
Description: 9., aktualisierte und erg. Aufl., XXIII, 1025 S. : Tab. u. graph. Darst.
Tags: Marketing, Marketingmix, Marketingstrategie
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Media group: Book/Buch