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(3)Kapferer, Jean-Noël

(2)Amatulli, Cesare [Mitarb.]

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Cover von Rethinking Luxury

Rethinking Luxury

how to market exclusive products and services in an ever-changing environment

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Year: 2017

Publisher: London [u.a.], LID Publishing

Media group: Book/Buch

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Cover von Digital Luxury

Digital Luxury

transforming brands & consumer experiences

Author: Batat, Wided Search for this author more...

Year: 2019

Publisher: Los Angeles, Calif. [u.a.], Sage

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Cover von Luxury Marketing

Luxury Marketing

a challenge for theory and practice

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

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Cover von The road to luxury

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The road to luxury

the new frontiers in luxury brand management

Author: Som, Ashok; Blanckaert, Christian Search for this author more...

Year: [2021]

Publisher: Singapore, Wiley

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Cover von The luxury strategy

The luxury strategy

break the rules of marketing to build luxury brands

Author: Kapferer, Jean-Noël; Bastien, Vincent Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

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Cover von Kapferer on Luxury

Kapferer on Luxury

how luxury brand can grow yet remain rare

Author: Kapferer, Jean-Noël Search for this author more...

Year: 2015

Publisher: London [u.a.], Kogan Page

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Cover von The value of luxury

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The value of luxury

an emerging perspective

Author: Stępień, Beata, 19XX- Search for this author more...

Year: [2021]

Publisher: Cham, Palgrave Macmillan

Series: Palgrave Advances in Luxury

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Cover von Sustainable Luxury Brands

Sustainable Luxury Brands

evidence from research and implications for managers

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Year: 2017

Publisher: Palgrave Macmillan

Series: Palgrave Advances in Luxury

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Cover von Sustainable Luxury Brands

Sustainable Luxury Brands

evidence from research and implications for managers

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Year: 2017

Publisher: London, Palgrave Macmillan

Series: Palgrave Advances in Luxury

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Cover von The management of luxury

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The management of luxury

an international guide

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Year: 2018

Publisher: London [u.a.], Kogan Page

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