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Reverse Innovation

create far from home, win everywhere
Author: Search for this author Govindarajan, Vijay, 1949-; Trimble, Chris
Statement of Responsibility: Vijay, 1949- Govindarajan ; Chris Trimble
Year: 2012
Publisher: Boston, Mass., Harvard Business Review Press
Media group: Book/Buch
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Barcode: 01077322 Locations: 2.12.4 GOV Status: available

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Author: Search for this author Govindarajan, Vijay, 1949-; Trimble, Chris
Statement of Responsibility: Vijay, 1949- Govindarajan ; Chris Trimble
Year: 2012
Publisher: Boston, Mass., Harvard Business Review Press
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Classification: Search for this systematic 2.12.4
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ISBN: 978-1-4221-5764-0
Description: XV, 229 S.
Tags: Emerging Economies, Case Study, Technologiemanagement, New Product Development, Innovation Management, Multinational Enterprise, Emerging markets, Schwellenländer, Case Studies, Fallstudien, Produktentwicklung, Innovationsmanagement, Innovationsstrategie, Multinational Enterprises, Transnational Corporation, MNEs, Multinationales Unternehmen, Emerging market economies
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Language: englisch
Media group: Book/Buch