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Cover von Neuromarketing
Grundlagen, Erkenntnisse, Anwendungen
Author: Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik Search for this author
Year: 2009
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
Cover von Brand Attachment
Determinanten erfolgreicher Markenbeziehungen
Author: Diehl, Saskia Search for this author
Year: 2009
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
Cover von Creating Powerful Brands
in Consumer, Service and Industrial Markets
Author: De Chernatony, Leslie; McDonald, Malcolm Search for this author
Year: 2003
Publisher: Oxford [u.a.], Butterworth-Heinemann
Media group: Book/Buch
Cover von Bedeutung der Tradition für die Markenkommunikation
Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
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Year: 2006
Publisher: Stuttgart, Ed. Neues Fachwissen
Media group: Book/Buch
Cover von Manual of International Marketing
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Year: 2006
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
Cover von Sport-Branding
mit Sport-Sponsoring zum Markenerfolg
Author: Adjouri, Nicholas; Stastny, Petr Search for this author
Year: 2006
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
Cover von Profitables Markenmanagement
Strategien, Konzepte, Best Practices
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Year: 2003
Publisher: Wiesbaden, Gabler
Series: Wissenschaft & Praxis
Media group: Book/Buch
Cover von Storytelling
Branding in Practice
Author: Fog, Klaus; Budtz, Christian; Yakaboylu, Baris Search for this author
Year: 2005
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
Cover von Le Marketeur
[les nouveaux fondements du marketing]
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Year: 2003
Publisher: Paris, Pearson Education France
Media group: Book/Buch
Cover von Der Wert der Marke
Markenbewertungsverfahren für ein erfolgreiches Markenmanagement
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Year: 2004
Publisher: München, Vahlen
Media group: Book/Buch
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