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(4)Burmann, Christoph, 1962-

(3)Halaszovich, Tilo F., 1978-

(3)Kapferer, Jean-Noël

(2)Baumgarth, Carsten

(2)Esch, Franz-Rudolf

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Did you mean: preispolitik politik

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Cover von Markenpolitik

Markenpolitik

Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte

Author: Baumgarth, Carsten Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Markenpolitik

Markenpolitik

Author: Sattler, Henrik; Völckner, Franziska Search for this author more...

Year: 2013

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Markenpolitik

Markenpolitik

Markenwirkung, Markenführung, Markencontrolling

Author: Baumgarth, Carsten Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Markenpolitik

Markenpolitik

Author: Sattler, Henrik Search for this author more...

Year: 2001

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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The New Strategic Brand Management

advanced insights and strategic thinking

Author: Kapferer, Jean-Noël Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

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Cover von Identität

Identität

das Rückgrat starker Marken

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2016

Publisher: Frankfurt/M. ; New York, Campus

Media group: Book/Buch

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Cover von Alles was Sie über Marken wissen müssen

Alles was Sie über Marken wissen müssen

Leitfaden für das erfolgreiche Management von Marken

Author: Adjouri, Nicholas Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Cover von Impulse für die Markenpraxis und Markenforschung

Impulse für die Markenpraxis und Markenforschung

Tagungsband der internationalen Konferenz "DerMarkentag 2011"

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung

Grundlagen, Strategie, Umsetzung, Controlling

Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Hemmann, Frank Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Personal Brand Management

marketing human value

Author: Waller, Talaya Search for this author more...

Year: 2020

Publisher: Cham, Springer

Series: Management for Professionals

Media group: eBook/eResource

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