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Experiential Marketing

consumer behavior, customer experience and the 7Es
Author: Search for this author Batat, Wided
Statement of Responsibility: Wided Batat
Year: 2019
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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Barcode: 01122589 Locations: 2.4.1 BAT Status: available

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Author: Search for this author Batat, Wided
Statement of Responsibility: Wided Batat
Year: 2019
Publisher: Abingdon [u.a.], Routledge
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-138-29316-8
ISBN (2nd): 978-1-315-23220-1
Description: XXIV, 277 S. : Abb., Tab. u. graph. Darst.
Tags: Consumer Behaviour, Marketing, Purchase Decision, Relationship Marketing, Consumer Behavior, Kaufentscheidung, Käuferverhalten
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Language: englisch
Media group: Book/Buch