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Global Marketing

a decision-oriented approach
Author: Search for this author Hollensen, Svend
Statement of Responsibility: Svend Hollensen
Year: 2004
Publisher: Harlow [u.a.], Financial Times Prentice Hall
Media group: Book/Buch
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Barcode: 01032055 Locations: 2.4.2 HOL Status: leaving

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Author: Search for this author Hollensen, Svend
Statement of Responsibility: Svend Hollensen
Year: 2004
Publisher: Harlow [u.a.], Financial Times Prentice Hall
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Classification: Search for this systematic 2.4.2
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ISBN: 0-273-67839-6
Description: 3rd ed., XXXIX, 717 S. : Abb.
Tags: Case Study, International Marketing, Markteintrittsstrategie, Case Studies, Fallstudien
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Language: Englisch
Media group: Book/Buch