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Global Marketing

Author: Search for this author Hollensen, Svend
Statement of Responsibility: Svend Hollensen
Year: 2017
Publisher: Harlow, Pearson [u.a.]
Series: Always learning
Media group: Book/Buch
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Barcode: 01111309 Locations: 2.4.2 HOL Status: available

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Author: Search for this author Hollensen, Svend
Statement of Responsibility: Svend Hollensen
Year: 2017
Publisher: Harlow, Pearson [u.a.]
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Classification: Search for this systematic 2.4.2
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ISBN: 978-1-292-10011-1
ISBN (2nd): 978-1-292-10014-2
Description: 7th ed., XIIV, 825 S. : Abb., Tab. u. graph. Darst.
Series: Always learning
Tags: Markteintrittsstrategie, Case Study, International Marketing, Case Studies, Fallstudien, Internationales Marketing
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Language: englisch
Media group: Book/Buch