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Influencer Marketing

Grundlagen, Strategie und Management
Author: Search for this author Seeger, Christof; Kost, Julia F.
Statement of Responsibility: Christof Seeger ; Julia F. Kost
Year: 2019
Publisher: München, UVK
Media group: Book/Buch
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Barcode: 01119961 Locations: 2.4.10 SEE Status: available

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Author: Search for this author Seeger, Christof; Kost, Julia F.
Statement of Responsibility: Christof Seeger ; Julia F. Kost
Year: 2019
Publisher: München, UVK
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-8252-5076-8
Description: 171 S. : Abb., Tab. u. graph. Darst.
Tags: Advertising, Business-to-Consumer, Consumer Behaviour, Influencer, Online Media, Social Media, Marketing Strategy, Online Marketing, B2C, BtC, Business-to-Client, Business-to-Consumer-Marketing, Consumer Behavior, Influencer Marketing, Käuferverhalten, Werbung, Marketingstrategie, Internet-Marketing
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Media group: Book/Buch