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Luxury Marketing

a challenge for theory and practice
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Statement of Responsibility: Klaus-Peter Wiedmann ... (Eds)
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01086010 Locations: 2.4.1 LUX Status: available

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Statement of Responsibility: Klaus-Peter Wiedmann ... (Eds)
Year: 2013
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-8349-4398-9
ISBN (2nd): 978-3-8349-4399-6
Description: XIV, 416 S. : Tab. u. graph. Darst.
Tags: Consumer Behaviour, Luxury, Cross-Cultural Management, Product Counterfeiting, International Marketing, Brand, Consumer Behavior, Käuferverhalten, Luxury Goods, Luxus, Luxusgüter, Interkulturelles Management, Multikulturelles Management, Intercultural management, Produktpiraterie, Internationales Marketing, Markenartikel
Participating parties: Search for this character Wiedmann, Klaus-Peter [Hrsg.]
Language: englisch
Media group: Book/Buch