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Marketing Research

methodological foundations
Author: Search for this author Churchill, Gilbert A.; Iacobucci, Dawn
Statement of Responsibility: Gilbert A. Churchill, Jr. ; Dawn Iacobucci
Year: 2005
Publisher: Mason, Ohio, Thomson/South-Western
Media group: Book/Buch
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Barcode: 01044591 Locations: 2.4.5 CHU Status: available

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Author: Search for this author Churchill, Gilbert A.; Iacobucci, Dawn
Statement of Responsibility: Gilbert A. Churchill, Jr. ; Dawn Iacobucci
Year: 2005
Publisher: Mason, Ohio, Thomson/South-Western
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Classification: Search for this systematic 2.4.5
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ISBN: 0-324-22509-1
ISBN (2nd): 0-324-20160-5
Description: 9th ed., intern. student ed., XXII, 697 S. : Tab. u. graph. Darst.
Tags: Case Study, Market Research, Methodology, Case Studies, Fallstudien, Marktforschung, Methodologie, Methodenlehre
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Language: englisch
Media group: Book/Buch