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Interactive Marketing

Unternehmen im Dialog mit ihren Kunden
Author: Search for this author Weber, Andreas; Rösger, Jürgen
Statement of Responsibility: Andreas Weber ; Jürgen Rösger
Year: 2002
Publisher: Frankfurt/M., F.A.Z.-Inst. für Management-, Markt- und Medieninformationen
Media group: Book/Buch
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Barcode: 01021431 Locations: 2.4.1 WEB Status: available

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Author: Search for this author Weber, Andreas; Rösger, Jürgen
Statement of Responsibility: Andreas Weber ; Jürgen Rösger
Year: 2002
Publisher: Frankfurt/M., F.A.Z.-Inst. für Management-, Markt- und Medieninformationen
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Classification: Search for this systematic 2.4.1
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ISBN: 3-934191-68-1
Description: 218 S. : graph. Darst.
Tags: Advertising, Dialogmarketing, Kundenorientierung, Brand, Werbung, Markenartikel
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Media group: Book/Buch