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Grundlagen des Marketing

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Year: 2011
Publisher: München, Pearson Studium
Series: Wi - Wirtschaft
Media group: Book/Buch
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Barcode: 01078114 Locations: 2.4.1 GRU Status: borrowed

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Year: 2011
Publisher: München, Pearson Studium
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Classification: Search for this systematic 2.4.1
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ISBN: 978-3-86894-014-5
Description: 5., aktualisierte Aufl., 1176 S. : Abb., Tab. u. graph. Darst.
Series: Wi - Wirtschaft
Tags: Distributionspolitik, Kommunikationspolitik, Marketing, Marketingforschung, Product Management, Pricing, Marketing Strategy, Produktmanagement, Produktpolitik, Preismanagement, Preisstrategie, Preispolitik, Marketingstrategie
Participating parties: Search for this character Kotler, Philip, 1931-; Schellhase, Ralf [Bearb.]
Original title: Principles of marketing <dt.>
Media group: Book/Buch