To results list
Cover von Der Strategietrend im Marketing opens in new tab

Der Strategietrend im Marketing

vom Massenmarketing über das Segmentmarketing zum kundenindividuellen Marketing
Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 2000
Publisher: München, Vahlen
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01012620 Locations: 2.4.1 BEC Status: leaving

Details

Author: Search for this author Becker, Jochen
Statement of Responsibility: von Jochen Becker
Year: 2000
Publisher: München, Vahlen
opens in new tab
Classification: Search for this systematic 2.4.1
Search for this subject type
ISBN: 3-8006-2620-9
Description: XIII, 137 S. : Tab. u. graph. Darst.
Tags: Kundenorientierung, Marketing Strategy, Marketingstrategie
Search for this character
Media group: Book/Buch