To results list
Cover von Marketing Scales Handbook opens in new tab

Marketing Scales Handbook

multi-item measures for consumer insight research
Author: Search for this author Bruner II, Gordon C.
Statement of Responsibility: Gordon C. Bruner II
Year: 2013
Publisher: Fort Worth, Tex., GCBII Productions, LLC
Media group: eBook/eResource
available

Copies

BarcodeLocationsStatus
Barcode: Locations: 1 User Licence Status: Online

Details

Author: Search for this author Bruner II, Gordon C.
Statement of Responsibility: Gordon C. Bruner II
Year: 2013
Publisher: Fort Worth, Tex., GCBII Productions, LLC
opens in new tab
Search for this systematic
Search for this subject type
ISBN: 978-0-615-84606-4
ISBN (2nd): 978-1-514-32184-3
Description: XVI, 405 S.
Tags: Consumer Behaviour, Market Research, Scaling, Consumer Behavior, Käuferverhalten, Marktforschung, Skalierung
Search for this character
Language: englisch
Media group: eBook/eResource