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Digital Marketing

strategy, implementation and practice
Author: Search for this author Chaffey, Dave, 1963-; Ellis-Chadwick, Fiona
Statement of Responsibility: Dave, 1963- Chaffey ; Fiona Ellis-Chadwick
Year: 2019
Publisher: Harlow [u.a.], Pearson
Media group: eBook/eResource
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Author: Search for this author Chaffey, Dave, 1963-; Ellis-Chadwick, Fiona
Statement of Responsibility: Dave, 1963- Chaffey ; Fiona Ellis-Chadwick
Year: 2019
Publisher: Harlow [u.a.], Pearson
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ISBN: 978-1-292-24158-6
ISBN (2nd): 978-1-292-24157-9
Description: 7th ed., XXX, 545 S. : Abb., Tab. u. graph. Darst.
Tags: Online Marketing, Business-to-Consumer, Digital Marketing, Implementation, Relationship Marketing, Business-to-Business, Internet-Marketing, B2C, BtC, Business-to-Client, Business-to-Consumer-Marketing, B2B, B-to-B
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Language: englisch
Earlier title: [Internet Marketing]
Media group: eBook/eResource