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Digital Marketing

[strategy, implementation and practice]
Author: Search for this author Chaffey, Dave, 1963-; Ellis-Chadwick, Fiona
Statement of Responsibility: Dave, 1963- Chaffey ; Fiona Ellis-Chadwick
Year: 2016
Publisher: Harlow [u.a.], Pearson
Series: Always learning
Media group: Book/Buch
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Barcode: 01115420 Locations: 2.4.1 CHA Status: available

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Author: Search for this author Chaffey, Dave, 1963-; Ellis-Chadwick, Fiona
Statement of Responsibility: Dave, 1963- Chaffey ; Fiona Ellis-Chadwick
Year: 2016
Publisher: Harlow [u.a.], Pearson
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-292-07761-1
ISBN (2nd): 978-1-292-07764-2
Description: 6th ed., XXVII, 702 S. : Abb., Tab. u. graph. Darst.
Series: Always learning
Tags: Business-to-Consumer, Digital Marketing, Implementation, Relationship Marketing, Business-to-Business, Online Marketing, B2C, BtC, Business-to-Client, Business-to-Consumer-Marketing, B2B, B-to-B, Internet-Marketing
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Language: englisch
Earlier title: [Internet Marketing]
Media group: Book/Buch