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Marketing Management

Author: Search for this author Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-
Statement of Responsibility: Philip, 1931- Kotler ; Kevin Lane, 1956- Keller
Year: 2016
Publisher: Harlow, Pearson Education
Series: Always learning
Media group: eBook/eResource
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Author: Search for this author Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-
Statement of Responsibility: Philip, 1931- Kotler ; Kevin Lane, 1956- Keller
Year: 2016
Publisher: Harlow, Pearson Education
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ISBN: 978-1-292-09271-3
ISBN (2nd): 978-1-292-09262-1
Description: 15th ed., global ed., getr. Pag. : Abb. u. graph. Darst.
Series: Always learning
Tags: Marketing, Marketing management, Marketing mix, Marktorientierte Unternehmensführung
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Language: englisch
Media group: eBook/eResource