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Marketing Management

Author: Search for this author Kotler, Philip, 1931- (author); Keller, Kevin Lane, 1956- (author); Chernev, Alexander (author)
Statement of Responsibility: Philip Kotler, Kevin Lane Keller, Alexander Chernev
Year: [2022]
Publisher: London [u.a.], Pearson
Media group: Book/Buch
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Barcode: 01152074 Locations: 2.4.1 KOT Status: available

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Statement of Responsibility: Philip Kotler, Kevin Lane Keller, Alexander Chernev
Year: [2022]
Publisher: London [u.a.], Pearson
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Classification: Search for this systematic 2.4.1
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ISBN: 978-1-292-40481-3
ISBN (2nd): 1-292-40481-7
Description: Sixteenth Edition ; Global Edition, 605 Seiten, Illustrationen
Tags: Management, Marketing, Marketing Management
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Language: Englisch
Media group: Book/Buch