Determinanten erfolgreicher Markenbeziehungen

Author: Diehl, Saskia Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks

Author: Schwarz, Sandra Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

Media group: Book/Buch

Wirkungen auf die heutige Betriebswirtschaftslehre

Search for this author more...

Year: 2008

Parent work: Zeitschrift für Betriebswirtschaft

Volume: Special Issue 05/2008.

Media group: Book/Buch

Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

Media group: Book/Buch

der Vergleich von Studenten und Nicht-Studenten am Beispiel von Norwegen

Author: Wilken, Robert; Krol, Lena Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 37.

Media group: Book/Buch

foundations and first empirical results

Author: Lakotta, Jan; Jacob, Frank Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 34.

Media group: Book/Buch

Status Quo, Perspektiven und Implikationen für die Hersteller-Handel-Beziehung

Author: Feinen, Thomas P. J. Search for this author more...

Year: 2007

Publisher: Frankfurt/M., Lang

Series: Strategisches Marketingmanagement

Media group: Book/Buch

Vertriebsmanagement mit System

Author: Homburg, Christian, 1962-; Schäfer, Heiko; Schneider, Janna Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

Author: Breyer-Mayländer, Thomas; Seeger, Christof Search for this author more...

Year: 2006

Publisher: München, Vahlen

Media group: Book/Buch

Author: Unger, Fritz; Fuchs, Wolfgang Search for this author more...

Year: 2005

Publisher: Berlin [u.a.], Springer

Media group: Book/Buch