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(32)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Mass customization and country-of-origin effects

Mass customization and country-of-origin effects

Author: Aichner, Thomas, 1984- Search for this author more...

Year: 2016

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von Global Luxury Trends

Global Luxury Trends

innovative strategies for emerging markets

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Year: 2013

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Strategien der internationalen Produktstandardisierung und -differenzierung

Strategien der internationalen Produktstandardisierung und -differenzierung

[Dissertation ESCP Europe]

Author: Kotulla, Thomas Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Gabler Research

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Cover von Pfand und Anreizsystem

Pfand und Anreizsystem

Wirkung auf Kaufentscheidungsprozesse im Tourismus

Author: Weisser, Julia Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Focus Dienstleistungsmarketing

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Cover von Markenprofilierung durch produktbegleitende Dienstleistungen

Markenprofilierung durch produktbegleitende Dienstleistungen

Author: Oguachuba, Jane Samantha Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

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Brand Communities als neue Markenwelten

wie Unternehmen Markennetzwerke initiieren, fördern und nutzen

Author: Baumgartner, Ekkehart Search for this author more...

Year: 2007

Publisher: Frankfurt/M., Redline Wirtschaft

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Cover von Customer Equity Management

Customer Equity Management

Author: Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das Search for this author more...

Year: 2005

Publisher: Upper Saddle River, NJ, Prentice-Hall

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Cover von The rise of positive luxury

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The rise of positive luxury

transformative research agenda for well-being, social impact, and sustainable growth

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Year: 2023

Publisher: London ; New York [New York], Routledge

Series: Routledge Studies in Luxury Management Series

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Cover von Business ethics

Business ethics

Author: De George, Richard T.,1933- Search for this author more...

Year: [2014]

Publisher: Harlow, Pearson Education Limited

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Cover von Gambling Advertising

Gambling Advertising

nature, effects and regulation

Author: Gunter, Barrie Search for this author more...

Year: 2019

Publisher: Bingley, Emerald Publishing

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