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Services Marketing

people, technology, strategy
Author: Search for this author Lovelock, Christopher H.; Wirtz, Jochen
Statement of Responsibility: Christopher Lovelock ; Jochen Wirtz
Year: 2007
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
Media group: Book/Buch
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Barcode: 01059144 Locations: 2.4.1.3 LOV Status: borrowed

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Author: Search for this author Lovelock, Christopher H.; Wirtz, Jochen
Statement of Responsibility: Christopher Lovelock ; Jochen Wirtz
Year: 2007
Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall
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Classification: Search for this systematic 2.4.1.3
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ISBN: 0-13-205676-3
ISBN (2nd): 978-0-13-205676-2
Description: 6th ed., internat. ed., XX, 648 S. : Abb., Tab. u. graph. Darst.
Tags: Kundenzufriedenheit, Services Marketing, Dienstleistungsmarketing
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Language: Englisch
Media group: Book/Buch