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Social Marketing

behavior change for social good
Author: Search for this author Lee, Nancy R.; Kotler, Philip, 1931-
Statement of Responsibility: Nancy R. Lee ; Philip, 1931- Kotler
Year: 2020
Publisher: Los Angeles, Calif. [u.a.], Sage
Media group: Book/Buch
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Barcode: 01122541 Locations: 2.4.10 LEE / Wilken/Reference, no loan Status: reference collection

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Author: Search for this author Lee, Nancy R.; Kotler, Philip, 1931-
Statement of Responsibility: Nancy R. Lee ; Philip, 1931- Kotler
Year: 2020
Publisher: Los Angeles, Calif. [u.a.], Sage
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Classification: Search for this systematic 2.4.10
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ISBN: 978-1-5443-7186-3
Description: 6th ed., getr. Pag. : Abb., Tab. u. graph. Darst.
Tags: Social Commerce, Social Marketing
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Language: Englisch
Media group: Book/Buch