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Relationship Marketing

Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
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Statement of Responsibility: Thorsten Hennig-Thurau ; Ursula Hansen, eds.
Year: 2000
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Barcode: 01012910 Locations: 2.4.1 REL Status: leaving

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Statement of Responsibility: Thorsten Hennig-Thurau ; Ursula Hansen, eds.
Year: 2000
Publisher: Berlin [u.a.], Springer
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Classification: Search for this systematic 2.4.1
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ISBN: 3-540-66942-6
Description: XVII, 459 S. : graph. Darst.
Tags: Kundenorientierung, Relationship Marketing, Satisfaction, Zufriedenheit
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Media group: Book/Buch