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(32)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Fallstudien zum internationalen Management

Fallstudien zum internationalen Management

Grundlagen, Praxiserfahrungen, Perspektiven

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Year: 2011

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Nr. 49.; Consumer-Related Determinants in Product Bundling

Nr. 49.; Consumer-Related Determinants in Product Bundling

an empirical study

Author: Alexander, Julia; Wilken, Robert Search for this author more...

Year: 2009

Parent work: ESCP Europe Working Paper

Volume: Nr. 49.

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Cover von Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

Die Modellierung von strategischen Wettbewerbsbeziehungen auf internationalen Märkten

eine empirische Untersuchung

Author: Dannewald, Till Search for this author more...

Year: 2009

Publisher: Hamburg, Kovac

Series: Schriftenreihe Strategisches Management

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Cover von Unternehmerische Ausgestaltung des internationalen Customer Relationship Management im vertikalen Vertriebssystem der Automobilindustrie

Unternehmerische Ausgestaltung des internationalen Customer Relationship Management im vertikalen Vertriebssystem der Automobilindustrie

Untersuchung der Gestaltungsoptionen am Beispiel der DaimlerChrysler AG

Author: Ammann, Verena Search for this author more...

Year: 2007

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Der Einfluss der Marke auf den Internet-Suchprozess des Nachfragers

Der Einfluss der Marke auf den Internet-Suchprozess des Nachfragers

eine informationsökonomische Analyse

Author: Kapousouzi, Kiriakoula Search for this author more...

Year: 2005

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

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Cover von Fallstudien zum internationalen Management

Fallstudien zum internationalen Management

Grundlagen, Praxiserfahrungen, Perspektiven

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Gamification and consumer engagement

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Gamification and consumer engagement

creating value in context of ICT development

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Year: 2021

Publisher: Cham, Springer

Series: Progress in IS

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Cover von Absolute Essentials of Entrepreneurship

Absolute Essentials of Entrepreneurship

Author: Fuller-Love, Nerys Search for this author more...

Year: 2020

Publisher: London [u.a.], Routledge

Series: Absolute Essentials of Business and Economics

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Cover von Scaling social impact

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Scaling social impact

new thinking

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Year: 2010

Publisher: Basingstoke, [u.a.], Palgrave Macmillan

Series: Social Entrepreneurship Series

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Cover von Serving the customer

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Serving the customer

the role of selling and sales

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Year: [2023]

Publisher: Wiesbaden, Springer

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