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(32)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

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Cover von Designing luxury brands

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Designing luxury brands

the science of pleasing customers’ senses

Author: Derval, Diana Search for this author more...

Year: [2018]

Publisher: Cham, Springer

Series: Management for Professionals

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Cover von Branding that means business

Branding that means business

Author: Johnson, Matt; Misiaszek, Tessa Search for this author more...

Year: 2022

Publisher: London, The Economist

Series: Economist Edge

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Cover von Business bullshit

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Business bullshit

Managerdeutsch in 100 Blasen und Phrasen

Author: Bergmann, Jens, 1964- Search for this author more...

Year: [2021]

Publisher: Berlin, Dudenverlag

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Cover von Influencer

Influencer

die Ideologie der Werbekörper

Author: Nymoen, Ole; Schmitt, Wolfgang M. Search for this author more...

Year: 2021

Publisher: Berlin, Suhrkamp

Series: Edition Suhrkamp

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The Global Rule of Three

competing with conscious strategy

Author: Sheth, Jagdish; Uslay, Can; Sisodia, Raj Search for this author more...

Year: 2020

Publisher: Cham, Palgrave Macmillian

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Cover von Consumer Behaviour and Analytics

Consumer Behaviour and Analytics

Author: Smith, Andrew Search for this author more...

Year: 2020

Publisher: Abingdon [u.a.], Routledge

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Cover von Selling Today

Selling Today

partnering to create value

Author: Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. Search for this author more...

Year: 2014

Publisher: Harlow [u.a.], Pearson Education

Series: Always learning

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Cover von Toward the value growth model of social commerce

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Toward the value growth model of social commerce

taxonomy, determinants, and the effect of humor on prosumer engagement in electronic Word-of-Mouth

Author: Münnich, Christian Search for this author more...

Year: 2019

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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Cover von SELL 6

SELL 6

trust-based professional selling

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Year: 2020

Publisher: Boston, Mass., Cengage

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Cover von Employer Branding

Employer Branding

Human Resources Management für die Unternehmensführung

Author: Schuhmacher, Florian; Geschwill, Roland Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

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