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(32)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Innovatives Marketing

Innovatives Marketing

Entscheidungsfelder, Management, Instrumente ; Hermann Diller zum 60. Geburtstag

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Connected Marketing

Connected Marketing

the viral, buzz and word of mouth revolution

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Year: 2006

Publisher: Amsterdam [u.a.], Elsevier Butterworth-Heinemann

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Cover von Relationship Marketing

Relationship Marketing

Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

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Year: 2000

Publisher: Berlin [u.a.], Springer

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Cover von Experiential Marketing

Experiential Marketing

a practical guide to interactive brand experiences

Author: Smilansky, Shirra Search for this author more...

Year: 2018

Publisher: London [u.a.], Kogan Page

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Cover von Authentic Marketing

Authentic Marketing

how to capture hearts and minds through the power of purpose

Author: Weber, Larry Search for this author more...

Year: 2019

Publisher: Hoboken, NJ, Wiley

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Cover von Internet Marketing

Internet Marketing

strategy, implementation and practice

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Year: 2009

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Cover von Internes Marketing

Internes Marketing

Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeipiele

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Year: 1995

Publisher: Wiesbaden, Gabler

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Cover von Marketing Management

Marketing Management

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

Year: 2013

Publisher: Maidenhead, McGraw-Hill Education

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Cover von Global Marketing

Global Marketing

contemporary theory, practice, and cases

Author: Alon, Ilan; Jaffe, Eugene D. Search for this author more...

Year: 2013

Publisher: New York, McGraw-Hill Irwin

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Cover von Experiential Marketing

Experiential Marketing

how to get customers to sense, feel, think, act, and relate to your company and brands

Author: Schmitt, Bernd Herbert Search for this author more...

Year: 1999

Publisher: New York, Free Press

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