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Onlinemarkenkommunikation und Markenloyalität im B2B-Segment

Author: Search for this author Wille-Baumkauff, Benjamin
Statement of Responsibility: Benjamin Wille-Baumkauff
Year: 2015
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Barcode: 01102666 Locations: 2.4.1.2 WIL Status: available

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Author: Search for this author Wille-Baumkauff, Benjamin
Statement of Responsibility: Benjamin Wille-Baumkauff
Year: 2015
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1.2
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ISBN: 978-3-658-09830-8
ISBN (2nd): 978-3-658-09831-5
Description: XX, 322 S. : Tab. u. graph. Darst.
Series: Research
Tags: Business-to-Business, Online Marketing, Brand Management, B2B, B-to-B, Internet-Marketing, Markenführung, Markenpolitik, Markenmanagement, Branding, Brand strategy
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Media group: Book/Buch