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The Power of Communicating the Family Firm Status

the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Author: Search for this author Rosina, Margarete
Statement of Responsibility: Margarete Rosina
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Barcode: 01116151 Locations: 2.4.4 ROS Status: available

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Author: Search for this author Rosina, Margarete
Statement of Responsibility: Margarete Rosina
Year: 2018
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.4
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ISBN: 978-3-658-19698-1
ISBN (2nd): 978-3-658-19699-8
Description: XVIII, 188 S. : Tab. u. graph. Darst.
Series: Research
Tags: Brand Management, Branding, Consumer Behaviour, Family Business, Happiness, Kundenzufriedenheit, Marketing Management, Willingness to Pay, Consumer Behavior, Familienunternehmen, Glück, Käuferverhalten, Luck, Marke, Markenführung, WTP, Zahlungsbereitschaft
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Language: Englisch
Media group: Book/Buch