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Internationales Marketing

Author: Search for this author Backhaus, Klaus, 1947-; Voeth, Markus
Statement of Responsibility: Klaus, 1947- Backhaus ; Markus Voeth
Year: 2010
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
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Barcode: 01068689 Locations: 2.4.2 BAC Status: available

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Author: Search for this author Backhaus, Klaus, 1947-; Voeth, Markus
Statement of Responsibility: Klaus, 1947- Backhaus ; Markus Voeth
Year: 2010
Publisher: Stuttgart , Schäffer-Poeschel
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Classification: Search for this systematic 2.4.2
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ISBN: 978-3-7910-2652-7
Description: 6., überarb. Aufl., XI, 423 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, International Marketing, Case Studies, Fallstudien, Internationales Marketing
Participating parties: Search for this character Bertels, Victoria [Mitarb.]
Media group: Book/Buch