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(5)Sander, Matthias, 1964-

(4)Berndt, Ralph, 1947-2020

(4)Fantapié Altobelli, Claudia

(4)Kotler, Philip, 1931-

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Cover von Kundenerlebnis als Wettbewerbsvorteil

Kundenerlebnis als Wettbewerbsvorteil

mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten

Author: Schmitt, Bernd Herbert; Mangold, Marc Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Handbook of Marketing Scales

Handbook of Marketing Scales

multi-item measures for marketing and consumer behavior research

Author: Bearden, William O., 1945-; Netemeyer, Richard G., 1956- Search for this author more...

Year: 1999

Publisher: Thousand Oaks, Calif. [u.a.], Sage

Series: Association for Consumer Research Series

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Cover von Strategische Wettbewerbsbeobachtung

Strategische Wettbewerbsbeobachtung

so sind Sie Ihren Konkurrenten laufend einen Schritt voraus ; mit Fallstudien und Checklisten

Author: Deltl, Johannes Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Medienmarketing

Medienmarketing

Author: Breyer-Mayländer, Thomas; Seeger, Christof Search for this author more...

Year: 2006

Publisher: München, Vahlen

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Cover von Nutzenmessung in der Kaufverhaltensforschung

Nutzenmessung in der Kaufverhaltensforschung

die Hierarchische Individualisierte Limit-Conjoint-Analyse (HILCA)

Author: Voeth, Markus Search for this author more...

Year: 2000

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Automobilmarktforschung

Automobilmarktforschung

Nutzenorientierung von PKW-Herstellern

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Year: 1996

Publisher: München, Vahlen

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Advances in Luxury Brand Management

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Year: 2017

Publisher: Cham, Palgrave Macmillan

Series: Journal of Brand Management: Advanced Collections

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Cover von Marketing Management

Marketing Management

Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-; Chernev, Alexander Search for this author more...

Year: [2022]

Publisher: London [u.a.], Pearson

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Cover von Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics

Author: Lilien, Gary L.; Rangaswamy, Arvind; De Bruyn, Arnaud Search for this author more...

Year: 2017

Publisher: State College, Penns., DecisionPro, Inc.

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Cover von Qualitative Marketing Research

Qualitative Marketing Research

understanding consumer behaviour

Author: Maison, Dominika Search for this author more...

Year: 2019

Publisher: London [u.a.], Routledge

Series: Business & Management

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