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(10)Kotler, Philip, 1931-

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(4)Graduate Management Admission Council (GMAC)

(4)Reece, Barry L.

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Cover von Product Design and Development

Product Design and Development

Author: Ulrich, Karl T. ; Eppinger, Steven D. Search for this author more...

Year: 2015

Publisher: New York, NY, McGraw-Hill Education

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Cover von Product Design and Development

Product Design and Development

Author: Ulrich, Karl T.; Eppinger, Steven D. Search for this author more...

Year: 2012

Publisher: New York [u.a.], McGraw-Hill

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Cover von Innovation Management and New Product Development

Innovation Management and New Product Development

Author: Trott, Paul Search for this author more...

Year: 2012

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Brand protection and the global risk of product counterfeits

a total business solution approach

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Year: 2023

Publisher: Cheltenham ; Northampton, [Massachusetts], Edward Elgar Publishing

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Cover von Nr. 49.; Consumer-Related Determinants in Product Bundling

Nr. 49.; Consumer-Related Determinants in Product Bundling

an empirical study

Author: Alexander, Julia; Wilken, Robert Search for this author more...

Year: 2009

Parent work: ESCP Europe Working Paper

Volume: Nr. 49.

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Cover von People and Products

People and Products

consumer behavior and product design

Author: Kimmel, Allan J. Search for this author more...

Year: 2015

Publisher: Abingdon [u.a.], Routledge

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Cover von Getting Started With Conjoint Analysis

Getting Started With Conjoint Analysis

strategies for product design and pricing research

Author: Orme, Bryan K. Search for this author more...

Year: 2010

Publisher: Madison, Research Publ.

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Cover von Monetizing Innovation

Monetizing Innovation

how smart companies design the product around the price

Author: Ramanujam, Madhavan; Tacke, Georg Search for this author more...

Year: 2016

Publisher: Hoboken, NJ, Wiley & Sons

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Cover von Monetizing Innovation

Monetizing Innovation

how smart companies design the product around the price

Author: Ramanujam, Madhavan; Tacke, Georg Search for this author more...

Year: 2016

Publisher: Hoboken, NJ, Wiley & Sons

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Cover von Factors influencing consumers’ price evaluations

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Factors influencing consumers’ price evaluations

price changes, product characteristics, and consumer habits

Author: Aigner, Andreas, 1988- Search for this author more...

Year: 2020

Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin

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