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(8)Kotler, Philip, 1931-

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Did you mean: projektmanagement konfliktmanagement

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Cover von Produktmanagement

Produktmanagement

Grundlagen, Methoden, Beispiele

Author: Herrmann, Andreas; Huber, Frank Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Handbuch Produktmanagement

Handbuch Produktmanagement

Strategieentwicklung, Produktplanung, Organisation, Kontrolle

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Year: 2007

Publisher: Wiesbaden, Gabler

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Cover von Markt- und Produktmanagement

Markt- und Produktmanagement

die Instrumente des Business-to-Business-Marketing

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Year: 2006

Publisher: Wiesbaden, Gabler

Media group: Book/Buch

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Cover von Markt- und Produktmanagement

Markt- und Produktmanagement

die Instrumente des Technischen Vertriebs

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Year: 1999

Publisher: Berlin [u.a.], Springer

Series: Technischer Vertrieb

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Cover von Praxisorientiertes Innovations- und Produktmanagement

Praxisorientiertes Innovations- und Produktmanagement

Grundlagen und Fallstudien aus B-to-B-Märkten

Author: Gaubinger, Kurt; Werani, Thomas; Rabl, Michael Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

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Cover von Produktmarketing

Produktmarketing

Entscheidungsgrundlagen für Produktmanager

Author: Koppelmann, Udo Search for this author more...

Year: 2001

Publisher: Berlin [u.a.], Springer

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Cover von Erfolgreiche Markendifferenzierung

Erfolgreiche Markendifferenzierung

Strategie und Praxis professioneller Markenprofilierung

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Year: 2010

Publisher: Wiesbaden, Gabler

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Cover von Aufbruch

Aufbruch

Ingredient Branding schafft Werte

Author: Mattmüller, Roland; Michael, Bernd M.; Tunder, Ralph Search for this author more...

Year: 2009

Publisher: München, Oldenbourg

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Cover von Rückwirkungen von Markentransfers auf die Muttermarke

Rückwirkungen von Markentransfers auf die Muttermarke

Messmethoden und empirische Befunde

Author: Kaufmann, Gwen Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Produkt- und Servicemanagement

Produkt- und Servicemanagement

Konzepte, Methoden, Prozesse

Author: Bruhn, Manfred, 1949-; Hadwich, Karsten, 1970- Search for this author more...

Year: 2006

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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