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Retail Internationalization

analysis of market entry modes, format transfer and coordination of retail activities
Author: Search for this author Elsner, Stefan
Statement of Responsibility: Stefan Elsner
Year: 2014
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Barcode: 01090710 Locations: 2.4.1.4 ELS Status: available

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Author: Search for this author Elsner, Stefan
Statement of Responsibility: Stefan Elsner
Year: 2014
Publisher: Wiesbaden, Springer Gabler
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Classification: Search for this systematic 2.4.1.4
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ISBN: 978-3-658-01095-9
ISBN (2nd): 978-3-658-01096-6
Description: XXI, 199 S. : Tab. u. graph. Darst.
Tags: Markteintrittsstrategie, Foreign Subsidiary, Internationalization, Organizational Structure, Retail, Auslandsniederlassung, Ausländische Tochtergesellschaft, Einzelhandel, Handelsmanagement, Internationalisation, Internationalisierung
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Media group: Book/Buch