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Why We Buy

the science of shopping ; updated and rev. for the internet, the global consumer and beyond
Author: Search for this author Underhill, Paco
Statement of Responsibility: Paco Underhill
Year: 2009
Publisher: New York, NY [u.a.], Simon & Schuster
Media group: Book/Buch
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Barcode: 01106206 Locations: 2.4.4 UND Status: available

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Author: Search for this author Underhill, Paco
Statement of Responsibility: Paco Underhill
Year: 2009
Publisher: New York, NY [u.a.], Simon & Schuster
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Classification: Search for this systematic 2.4.4
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ISBN: 978-1-4165-9524-3
ISBN (2nd): 0-684-84913-5
Description: updated and revised, XII, 306 S.
Tags: Consumer Behaviour, Globalization, Internet, Market Research, Consumer Behavior, Globalisierung, Käuferverhalten, Marktforschung
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Language: englisch
Media group: Book/Buch