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Quantitative Marketingforschung in Deutschland

Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Statement of Responsibility: Hrsg. von Thorsten Posselt und Christian Schade
Year: 2005
Publisher: Berlin, Duncker und Humblot
Media group: Book/Buch
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Barcode: 01043068 Locations: 2.4.5 QUA Status: leaving

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Search for this author
Statement of Responsibility: Hrsg. von Thorsten Posselt und Christian Schade
Year: 2005
Publisher: Berlin, Duncker und Humblot
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Classification: Search for this systematic 2.4.5
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ISBN: 3-428-11973-8
Description: 316 S. : Tab. u. graph. Darst.
Tags: Advertising Effects, Market Research, Marketing, Quantitative Methods, Conjoint-Analyse, Marktforschung, Quantitativen Methoden, Conjoint Analysis
Participating parties: Search for this character Posselt, Thorsten [Hrsg.]; Schade, Christian [Hrsg.]; Kaas, Klaus Peter: Festschrift
Media group: Book/Buch