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Marketing Management

a cultural perspective
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Statement of Responsibility: ed. by Lisa Peñaloza ; Nil Toulouse and Luca M. Visconti
Year: 2012
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
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Barcode: 01105391 Locations: 2.4.2 MAR Status: available

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Statement of Responsibility: ed. by Lisa Peñaloza ; Nil Toulouse and Luca M. Visconti
Year: 2012
Publisher: Abingdon [u.a.], Routledge
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Classification: Search for this systematic 2.4.2
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ISBN: 978-0-415-60683-7
ISBN (2nd): 978-0-415-60682-0
Description: XXXVIII, 540 S. : Abb., Tab. u. graph. Darst.
Tags: Case Study, Consumer Behaviour, Market Research, Cross-Cultural Management, International Marketing, Brand, Case Studies, Consumer Behavior, Fallstudien, Käuferverhalten, Marktforschung, Interkulturelles Management, Multikulturelles Management, Intercultural management, Internationales Marketing, Markenartikel
Participating parties: Search for this character Peñaloza, Lisa [Hrsg.]; Toulouse, Nil [Hrsg.]; Visconti, Luca M. [Hrsg.]
Language: englisch
Media group: Book/Buch