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Cover von Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing

Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing

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Year: 2012

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Series: Review of Marketing Research

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Cover von Diffusion of HRM to Europe and the Role of US MNCs

Diffusion of HRM to Europe and the Role of US MNCs

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Case in Point

complete case interview preparation; special section on government and nonprofit cases

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Research Methods in International Business

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International Entrepreneurship

the pursuit of opportunities across national borders

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International business theory

the nature of the firm and the role of management

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Challenges of Globalization

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Governing Knowledge-Processes

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Can Multinationals Bridge the Gap Between Global and Local?

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