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Online Targeting und Controlling

Grundlagen, Anwendungsfelder, Praxisbeispiele
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Statement of Responsibility: Christoph Bauer ; Goetz Greve ; Gregor Hopf (Hrsg.)
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Barcode: 01084962 Locations: 2.4.10.1 ONL Status: available

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Statement of Responsibility: Christoph Bauer ; Goetz Greve ; Gregor Hopf (Hrsg.)
Year: 2011
Publisher: Wiesbaden, Gabler
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Classification: Search for this systematic 2.4.10.1
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ISBN: 978-3-8349-2589-3
Description: XVI, 295 S. : Abb., Tab. u. graph. Darst.
Tags: Advertising, Advertising Effects, Social Media, Management Control, Online Marketing, Werbung, Controlling, Internet-Marketing
Participating parties: Search for this character Bauer, Christoph [Hrsg.]
Media group: Book/Buch