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Developing Strategies for International Business

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Author: Search for this author Gillon, J. Angus; Pearson, Lynne
Statement of Responsibility: J. Angus Gillon and Lynne Pearson
Year: 2004
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Barcode: 01034493 Locations: 2.12.2.4 GIL Status: available

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Author: Search for this author Gillon, J. Angus; Pearson, Lynne
Statement of Responsibility: J. Angus Gillon and Lynne Pearson
Year: 2004
Publisher: Basingstoke [u.a.], Palgrave Macmillan
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Classification: Search for this systematic 2.12.2.4
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ISBN: 1-4039-3414-2
Description: XI, 180 S. : Tab. u. graph. Darst.
Tags: Strategische Unternehmensführung, Cross-Cultural Management, International Marketing, Multinational Enterprise, Intercultural management, Interkulturelles Management, Multikulturelles Management, Multinational Enterprises, MNEs, Multinationales Unternehmen, Transnational Corporation, Internationales Marketing
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Language: englisch
Media group: Book/Buch