Cover von Einsatz des Werbecontrolling opens in new tab

Einsatz des Werbecontrolling

Aufbau, Steuerung und Simulation einer werblichen Erfolgskette
Author: Search for this author Janßen, Volker
Statement of Responsibility: Volker Janßen
Year: 1999
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
available

Copies

BarcodeLocationsStatus
Barcode: 01008807 Locations: 2.4.10.1 JAN Status: leaving

Details

Author: Search for this author Janßen, Volker
Statement of Responsibility: Volker Janßen
Year: 1999
Publisher: Wiesbaden, Gabler
opens in new tab
Classification: Search for this systematic 2.4.10.1
Search for this subject type
ISBN: 3-409-11524-2
Description: XIX, 350 S. : Tab. u. graph. Darst.
Tags: Advertising, Management Control, Mediaplanung, Controlling, Werbung
Search for this character
Media group: Book/Buch