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Medien machen Marken

eine Medientheorie des Marketing und des Konsums
Author: Search for this author Andree, Martin
Statement of Responsibility: Martin Andree
Year: 2010
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
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Barcode: 01075328 Locations: 2.4.10 AND Status: available

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Author: Search for this author Andree, Martin
Statement of Responsibility: Martin Andree
Year: 2010
Publisher: Frankfurt/M. ; New York, Campus
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Classification: Search for this systematic 2.4.10
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ISBN: 978-3-593-39267-7
Description: 249 S. : Abb. u. graph. Darst.
Tags: Consumer Behaviour, Kommunikationspolitik, Media, Medienwirtschaft, Brand, Consumer Behavior, Käuferverhalten, Medien, Media Industry, Markenartikel
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Media group: Book/Buch