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(10)Backhaus, Klaus, 1947-

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Cover von Online-Medienmanagement

Online-Medienmanagement

Grundlagen, Konzepte, Herausforderungen ; mit Praxisbeispielen und Fallstudien

Author: Sigler, Constanze Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

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Cover von Supply-Strategien in Einkauf und Beschaffung

Supply-Strategien in Einkauf und Beschaffung

systematischer Ansatz und Praxisfälle

Author: Heß, Gerhard Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

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Cover von Marketingplanung

Marketingplanung

Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung

Author: Tomczak, Torsten; Kuß, Alfred, 1947-; Reinecke, Sven, 1967- Search for this author more...

Year: 2009

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Cover von Marktforschung

Marktforschung

methodische Grundlagen und praktische Anwendung

Author: Berekoven, Ludwig ; Eckert, Werner ; Ellenrieder, Peter Search for this author more...

Year: 2009

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Cover von Interaktive Wertschöpfung

Interaktive Wertschöpfung

Open Innovation, Individualisierung und neue Formen der Arbeitsteilung

Author: Reichwald, Ralf ; Piller, Frank Thomas Search for this author more...

Year: 2009

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Cover von Allgemeine Betriebswirtschaftslehre

Allgemeine Betriebswirtschaftslehre

umfassende Einführung aus managementorientierter Sicht

Author: Thommen, Jean-Paul ; Achleitner, Ann-Kristin Search for this author more...

Year: 2009

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Cover von Einführung in die Betriebswirtschaftslehre

Einführung in die Betriebswirtschaftslehre

Author: Weber, Wolfgang; Kabst, Rüdiger Search for this author more...

Year: 2009

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Cover von Markt und Unternehmung

Markt und Unternehmung

eine marktorientierte Einführung in die Betriebswirtschaftslehre

Author: Freiling, Jörg; Reckenfelderbäumer, Martin Search for this author more...

Year: 2010

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Cover von Marketingmanagement

Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung

Author: Homburg, Christian, 1962-; Krohmer, Harley Search for this author more...

Year: 2009

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Cover von Organisation und Motivation

Organisation und Motivation

eine ökonomisch-psychologische Einführung

Author: Jost, Peter-Jürgen Search for this author more...

Year: 2008

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