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(10)Backhaus, Klaus, 1947-

(7)Kuß, Alfred, 1947-

(7)Wolf, Joachim, 1957-

(6)Homburg, Christian, 1962-

(6)Weiber, Rolf, 1957-

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Cover von Strategisches Affinity-Group-Management

Strategisches Affinity-Group-Management

Wettbewerbsvorteile durch ein neues Zielgruppenverständnis

Author: Schertler, Walter Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Organisation, Management, Unternehmensführung

Organisation, Management, Unternehmensführung

Theorien, Praxisbeispiele und Kritik

Author: Wolf, Joachim, 1957- Search for this author more...

Year: 2008

Publisher: Wiesbaden, Gabler

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Cover von Marktpsychologie

Marktpsychologie

Grundlagen und Anwendung

Author: Raab, Gerhard ; Unger, Fritz Search for this author more...

Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Angewandte Statistik mit SPSS

Angewandte Statistik mit SPSS

praktische Einführung für Wirtschaftswissenschaftler

Author: Eckstein, Peter P. Search for this author more...

Year: 2008

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Cover von Führungsorganisation

Führungsorganisation

Grundlagen der Corporate Governance, Spitzen- und Leitungsorganisation

Author: Werder, Axel von Search for this author more...

Year: 2008

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Cover von Preismanagement

Preismanagement

Strategie, Analyse, Entscheidung, Umsetzung

Author: Simon, Hermann; Fassnacht, Martin Search for this author more...

Year: 2009

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Cover von Multi-Channel-Marketing

Multi-Channel-Marketing

Grundlagen, Instrumente, Prozesse

Author: Wirtz, Bernd W. Search for this author more...

Year: 2008

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Cover von Einführung in das Internationale Management

Einführung in das Internationale Management

eine institutionenökonomische Perspektive

Author: Söllner, Albrecht Search for this author more...

Year: 2008

Publisher: Wiesbaden, Gabler

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Cover von Dynamische Strategien

Dynamische Strategien

Vorsprung im internationalen Wettbewerbsprozess

Author: Proff, Heike Search for this author more...

Year: 2007

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Cover von Marketing

Marketing

Grundlagen für Studium und Praxis

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 1999

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