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Cover von Consumer-Brand Relationships
Konzeption, Messung und Konsequenzen emotionaler Markenbindung
Author: Heinrich, Daniel Search for this author
Year: 2012
Publisher: Wiesbaden, Springer Gabler
Series: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
Media group: Book/Buch
Cover von Multichannel-Management
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Year: 2010
Publisher: Frankfurt/M., Dt. Fachverl.
Series: Jahrbuch Vertriebs- und Handelsmanagement
Media group: Book/Buch
Cover von Consumer-Brand Relationships
theory and practice
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Year: 2012
Publisher: Abingdon [u.a.], Routledge
Media group: Book/Buch
Cover von The Third Screen
marketing to your customers in a world gone mobile
Author: Martin, Chuck Search for this author
Year: 2011
Publisher: Boston, MA [u.a.], Brealey
Media group: Book/Buch
Cover von Quantitative Marketing and Marketing Management
marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Year: 2012
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
Cover von Handbook of Marketing Scales
multi-item measures for marketing and consumer behavior research
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Year: 2011
Publisher: Thousand Oaks, CA [u.a.], Sage
Series: Association for Consumer Research Series
Media group: Book/Buch
Cover von Marketing
Einführung in Theorie und Praxis
Author: Scharf, Andreas; Schubert, Bernd; Hehn, Patrick Search for this author
Year: 2012
Publisher: Stuttgart , Schäffer-Poeschel
Media group: Book/Buch
Cover von Codes
die geheime Sprache der Produkte
Author: Scheier, Christian; Bayas-Linke, Dirk; Schneider, Johannes Search for this author
Year: 2011
Publisher: Freiburg [u.a.], Haufe
Media group: Book/Buch
Cover von Buy·ology
warum wir kaufen, was wir kaufen
Author: Lindstrom, Martin Search for this author
Year: 2009
Publisher: Frankfurt/M. ; New York, Campus
Media group: Book/Buch
Cover von Abschied vom Branding
wie man Kunden wirklich ans Kaufen führt ; mit Marketing, das sich an Kaufprozessen orientiert
Author: Rutschmann, Marc Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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