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Gamification and consumer engagement

creating value in context of ICT development
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Statement of Responsibility: Rimantas Gatautis, J?rat? Banyt?, Elena Vitkauskait? Editors
Year: 2021
Publisher: Cham, Springer
Series: Progress in IS
Media group: eBook/eResource
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Content

Introduction -- The concept of shared value in the context of newest marketing theories -- Consumer engagement in the context of value creation -- Expression of the concept of gamification in the context of ICT development -- The conceptual model of gamification-based consumer engagement in value creation -- Research methodology of gamification-based consumer engagement in value creation in the context of ICT development -- Research results of gamification-based consumer engagement in value creation in the context of ICT development -- Conclusions and further research directions.

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Search for this author
Statement of Responsibility: Rimantas Gatautis, J?rat? Banyt?, Elena Vitkauskait? Editors
Year: 2021
Publisher: Cham, Springer
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ISBN: 9783030542054
ISBN (2nd): 9783030542047
Description: vii, 216 Seiten, Illustrationen
Series: Progress in IS
Tags: Information Technology, Gamification, Consumer Behaviour, Informations- und Kommunikationstechnik, Kommunikationstechnik, IKT, ICT, Information and Communications Technology, Käuferverhalten, Consumer Behavior
Participating parties: Search for this character Gatautis, Rimantas (editor); Banyt?, J?rat? (editor); Vitkauskait?, Elena (editor)
Language: eng
Media group: eBook/eResource